How to monetise a website.
How to build web traffic - web marketing.
In this guide on How to monetise a website, I am first assuming that you already have a website set up. Have written some content and are ready to go. If not, you can learn how to build your own website, using the link in this article for resources to get you started. You can also use the options shown at the sides of this article.
The next thing you will need to do to begin to make money is to get your site seen in the search engines.
Free search engine submission.
To do this you will need to start submitting your site to the search engines.
This can be done two ways.
- 1. You can pay someone to do it for you. (Not advised.)
- 2. You can do it yourself.
If you decide to pay someone to do it for you I advise that you first do your research and make sure they are a legitimate company.
With social media being as popular as it is and with easy access to forums and review sites this can be done quite easily. In my own experience I found no benefit from paying someone else to do it for me.
However, If you choose to do it yourself there are plenty of free ways to do so. Below are some links to get you started.
In my opinion there is no need to pay anyone to submit your site for your. They will only do exactly what you are fully capable of doing yourself as there a many free search engine submission options available.
How to send traffic to your website.
The most important factor for generating an income from your website is the amount of visitors it recieves.
No traffic equates to no income. Therefore it's imperative that you take steps to ensure a good steady flow of traffic through your site in order to get your content and any advertising or products seen. If you choose to use contextual advertising such as Google Adsense then higher traffic will get you higher financial returns. This can be achieved by building good quality links to your site.
Why do I need good quality links?
As well as submitting your site to search you also need to build links.
Having good quality links will improve your websites standing in the Serps ( Search engine results pages ) as the more high quality links you have the more serious search engines will take your site. Remember though, quality over quantity. There is no point having hundreds if not thousands of low quality links to your site as this will not benefit you much, if at all. It is better to have a small amount of high quality links to your site as these are what Serps like to find.
I am constantly looking for suitable link partners to exchange links. Suitable link partners are now very important to your standing in the search engines. If you link with random non-subject related sites and low quality sites you may actually find your site being penalised and disappearing down the search engine rankings. Think of it like this. For example, if you managed to link to a well known established business's Blog you would alsmost certainly be taken more serious than if you were linked to some random unknown persons Blog on the same subject.Thus never getting the exposure you need in order for your target audience to find your content, and no audience equates to no income. As you can see if you explore my site further, I have kept my links to a bare minimum and try to only link to, and provide links to good quality subject related sites.
Using social media.
Other ways to get traffic that are free is Social media. Social media has now become so popular that you can use it to bring visitors to your pages. Options include Facebook, Pinterest, Instagram, and many others. After all, to make money you need traffic. The higher your traffic and visibility in the search engines the higher the bids you will receive from potential advertisers on your site, and higher bids mean greater income.
Site traffic.
By checking my site stats in my control panel I can see that I already have a reasonable flow of steady traffic. I have return customers to my site so by learning how to monetise my website I knew I would see further returns for my efforts.
Just to be clear, I am not a high PR site, in fact since Google introduced all of its new algorithms my site has dropped in the search. A detail that I am working on right now as I re-write this article. Learning how to monetise your website will require constant work. It requires the need to make small tweaks here and there to try to meet the latest search requirements. learning how to monetise your website is a long and varying process as web standards are constantly changing. I am just an average web owner like most of you. Not a tech wizard, an SEO expert or fully qualified web designer, just an ordinary person with an average education trying to earn money online to make ends meet.
Be realistic.
Now the first thing I am going to say is that you have to be realistic when monetising your website. Do not look at making huge amounts of money at the moment. You just want to see first if you can alleviate your sites running costs by freely monetising its pages. The less money coming out of your bank account on running costs the better. Once you have covered running expenses you can begin to think about making a profit for yourself. When I first set up my website, it made nothing for months. After I started to implement the ideas discussed within the following pages of this article, it began to see a return.
Persevere.
Despite the fact, it was not paying its way at first I persevered. Perseverance is necessary, as like I said in the introduction, failure was not, and is not an option. It has to be self-supporting which means that monetising it was essential.
Running a website for free using Contextual ads.
How to make money using contextual ads.
The first thing you will need to do to monetise your site is to look for sites that offer Free contextual advertising. This means that every time an ad placed within your content receives a click, you get paid. Contextual ads are targeted ads and I cannot think of a better easier way to start making money than using contextual advertising. Once you have placed the relevant ad codes that are provided by whom ever you sign up with on your site all you need to do is wait for visitors to click them and you should start making money.
One of the most well known contextual advertising companies Is of course Google Adsense. Google is well known for AdSense and ad words. There's hardly a site on the web that hasn't got Google AdSense somewhere within its content. I will talk about Google AdSense in more depth later, along with a few other options that have worked for me.
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